Insights into Human Resources
Charitable Organisation —
Adoption/Donation & Member Management — E-Commerce System/
What Colossus does for them:
Colossus is being utilised by a charitable organisation that focuses on protecting some of Africa’s most majestic animals against poachers. They use Colossus to acquire and maintain a steady level of donations for the charity so that they are able to fight against poachers. They primarily achieve their funding through financial contributions made in return for ‘adoptions’. Essentially, a patron would donate a certain amount per month and in return they are adopting an animal. These patrons would receive a certificate of adoption along with updates on how their contribution is being used in the fight against poaching. So, the features that are mainly being utilised by this charity revolve around the acquisition of new adoptions and retainment and management of existing adoptions.
How Colossus does it:
The beauty of Colossus’ software is that it is completely customisable. So, we can make the software work for you and not the other way around which is exactly what we did for this charity. We were able to help them manage their donations through the implementation of our features.
The charity utilise’s our features to make sure that repeat adoptions are being taken. These repeat adoptions enable the charity to have a reliable source of income that they can depend on which is vital for making sure that a minimum level of protection is always being given to these endangered animals. The features that enable this to occur fall under our e-commerce system. Our powerful e-commerce system allows and facilitates the acceptance of recurring payments for subscriptions and membership renewals.
Our e-commerce system allows them to have an easy way of constantly and sustainably increasing their revenue through the use of an online store offering adoptions of animals in exchange for a set monthly fee. The system also offers the option of promotional codes and shipping calculations. The promotional codes are a great feature to entice people into purchasing adoptions as frequently as you like and in accordance to the needs of the company.
The e-commerce system provides consumers with an engaging shopping cart experience making purchasing the products and/or services on the website an easy and pleasing task. It also is completely secure so that both the company and the consumer can have peace of mind when making or receiving a payment. Our e-commerce system has the added benefit of saving companies a lot of money, this is because the system is integrated into the software that is installed onto your website. You are able to cut ties with your third party e-commerce platform, that is entirely too expensive, and have your own built-in e-commerce system.
With our e-commerce system you are also able to simply categorise products and services to your liking as well as add product variants easily. These product variants can include: brand, size, weight, colour, type and product description. The ability to categorise your products and services can be invaluable, especially in the non-profit/ charity market sector where the majority of funding comes from donations. Colossus’ e-commerce system also has the capability to customise and link products through their upsell ability.
This charity also utilises our member management and leads generation systems to help them attract new donations and adoptions as well as to retain their existing clients. Our member management system allows organisations like charities to be able to keep a strong eye on donors already committed to sponsoring an animal and the monthly fee that comes with that, which is the lifeblood of this charity. The system allows the charity to manage all of its existing donors through a secure database. It also has features that makes for easy follow up’s, rapid updates of donor records as well as the capability of being able to view and report on key data and facilitate communication between organisation and donors. All of this is done on one software with easy access on their website. Making it easier, more efficient and quicker to manage existing donors and attain new ones. Engaging with donors is also effectively done through our communication tools that drive engagement. These tools include: branded emails, newsletters and marketing promotions.
All of the features included with our e-commerce system allows for companies like charitable organisations to be able to manage their funds with ease as well as provide clients with a great reliable experience. The funds gathered by adoptions and donation payments really do amount to greatness because they are utilised for a purpose that is both noble and necessary. We are of course very proud to help charitable organisations in their plights for a better world and we enjoy hearing the stories of success that come with the use of our software. Charitable companies really do so much already, so let us take some of the weight off your shoulders and put them on Colossus’.
B2B Case Study:
B2B — Event hosting and management
What Colossus does for them:
Colossus’ software is also great for B2B purposes. We love to work with other companies, brand and organisations and help them in any way we can. Our offering is broad and because our ability to tailor Colossus’ software around the needs of our clients this means that we are able to invariably give our clients what they need every single time. We have worked with many businesses who have wanted to use colossus for event hosting and management.
How Colossus Does it:
Colossus is a great tool for B2B endeavours, it is especially popular due to its event hosting and management capabilities. To drive engagement with your target audience whether its existing clients/members or prospective ones hosting online events can be a great way of achieving this. Event hosting can really catalyse engagement and attract new clients. Our software can help with that. Our event management and hosting system will allow the easy creation, hosting and management of any virtual event. From start to finish your event will be easy to manage and host through our system in an impressive way that presents the best that your brand has to offer.
Companies, brands, and organisations can run and host events, awards, presentations and webinars virtually using Colossus’ virtual event software. Your marketing teams can engage with members anywhere in the world and access powerful analytics to feed back to the organisations for future campaigns. Being able to analyse the success and data points from any event you run can be an invaluable tool to continuously reach new heights in terms of retention rates and new client attraction. Hosting events virtually allows you to reach a much bigger portion of your target demographic without the confines of physical distance, this means that no matter where your target audience is you can reach and engage with them. Being able to reach virgin consumers in other parts of the world means that you can introduce your brand into new markets and create a space for your company there which needless to say is a great catalyst for growth.
Colossus also gives you gives you the tools to set up a personalised registration path for attendees, speakers and sponsors so you only display relevant tickets and event sessions to the right audience. This attention to detail can be the difference between success and failure, long term growth or a short term buzz. Being able to narrow the scope and really focus on key consumers is such a powerful tool.
Our event management system also allows you to tailer your event registrations to include the following: early bird pricing, discount codes and member only pricing. These can act as an effective incentive for existing and virgin consumers to attend and get them a step closer to becoming a loyal client. Marketing teams can also set up event landing pages utilising Colossus’ CMS templates to more successfully heighten and encourage attendance.
It is simple to automate and schedule confirmation, set and send reminders as well as thank you emails to drive event attendance and customer satisfaction. Events are easily edited and registrants are easily checked in. Online payments can be made and accepted securely using credit and debit cards, as well as through major payment gateways. Our software allows you to effortlessly keep track of all transactions through its various event tools. Both members and non-members of organisations can easily register and pay for events on the website and via the members online portal. You can also find key information about the attendees more easily by using our powerful search and filters. Our search and filters allow you to see participant attendance by event, event type, and the participants role. These data points can prove invaluable for marketing purposes and ROI data. Our system allows you to also easily view participant data statistics on the system and import or export participant data in CSV and Excel formats.
Our events system is powerful and completely capable of taking care of your needs no matter what they may be. Using Colossus’ event system for B2B purposes is easy and an effective way to drive engagement and growth for your organisation.
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